We’ve got a lot to learn when it comes to doing business internationally. Layered over the normal business transactions, facts, and figures, is an array of other factors. The culture, language, and different business practices can present obstacles or provide fascination. We prefer to see the endless possibilities.
Avoiding the pitfalls is half the battle in international business. It's important to establish clear and obtainable objectives. The other half of the equation is simply having the right attitude and motivation to succeed.
The propensity to truck, barter and exchange one thing for another . . . is common to all men, and to be found in no other race of animals. The commodities of Europe were almost all new to America, and many of those of America were new to Europe. A new set of exchanges, therefore, began and which should naturally have proved as advantageous to the new, as it certainly did to the old continent.
The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.
If you are not thinking of your business in an international context, you may be missing something very important - - if not today then tomorrow. Whether it is selling abroad where mature companies can derive more than half of their sales, or in anticipating foreign competition, we need to think of international business as an important component of the total picture.